Creative video production involves several stages, beginning with pre production, before moving on to production, and finalising the video with post production.

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• The pre production phase involves a collaborative effort of planning and prep before filming begins, which could include scriptwriting, storyboarding, filming location scouting, casting actors, shot listing and scheduling (to name a few..). Each unique commercial video comes with its own set of pre production planning rules.

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• The production phase is where we see all of the hard pre production work come to life through filming. This involves capturing the planned shots, coordinating performances, and setting up the right lighting, camera angles, and props. The director, crew, and talent work together to execute the vision, with each scene being filmed multiple times to ensure the best take. It's a fast-paced process that requires careful coordination to bring all elements together, ready for post production.

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• The post-production phase involves editing the footage to create the final product. This includes cutting and arranging the scenes, adding special effects, colour grading. Sound design, such as adding sound effects, enhancing audio, or adding music, is also done to perfect the video. The final result is a polished, cohesive video ready for release and distribution.

HOW MUCH DOES A COMMERCIAL VIDEO COST?

There are several factors that we consider when quoting a commercial video. The most important factor when determining cost is the complexity of the idea, as often more complex ideas require considerable planning, extended shooting time, and a larger team to achieve the vision. Some other costs to keep in mind are locations, actors, costumes and props. Whether you're looking for a simple product video, or a Hollywood style creative production, reach out via info@burningpictures.com.au and we can help you determine the rough cost of your video.